About us
Who we are?
Construction Digital Marketing (CDM) is a Perth-based marketing agency for builders, trades, subcontractors and construction businesses across Western Australia.
CDM is run by Alastair Carey, a RICS & AIQS Accredited quantity surveyor. Most agencies learn construction from the outside. Alastair has spent his career inside it: measuring, pricing and managing building work. He knows how tenders are won, how thin margins can be, and why a cheap lead is worthless if it never turns into a profitable job.
That’s the difference with CDM. We build websites, search visibility and advertising around the work you actually want to win, and we measure success in enquiries and jobs, not clicks.
What we do
- Construction marketing strategy: a clear plan for where your next projects will come from
- Construction business plans: structured plans for growth, finance and investors
- Websites for builders and trades: fast, mobile-friendly sites that show your projects and turn visitors into enquiries
- SEO and local search: get found on Google in Perth and across WA
- Google Ads and social media ads: targeted campaigns with proper call and form tracking
- Social media marketing: show your projects and build trust with clients
Our approach
Construction first, straight answers and clear reporting, with every engagement led directly by Alastair.
Our Vision
To be the marketing partner Western Australian construction businesses trust, because we understand their trade as well as their marketing.
Our Mission
To help builders, trades and contractors win more of the right work with honest advice, practical marketing and results they can measure.
Founder Story
Alastair grew up around building sites. His father was a carpenter who ran a small building company in London, and Alastair worked on projects with him at every opportunity.
He completed a Higher National Certificate at Bexley College in London, then a BSc in Quantity Surveying at the University of Ulster, Jordanstown. After moving to Australia he built his career as a quantity surveyor in Perth and is RICS & AIQS Accredited.
Running his own construction businesses showed him how hard it is for builders and trades to find reliable marketing help. Agencies didn’t understand the industry, and good tradespeople were losing work to competitors who simply marketed better. He started Construction Digital Marketing to fix that, bringing a quantity surveyor’s discipline to websites, SEO and advertising for the construction industry.
He’s still a keen learner, always doing courses, reading and swapping notes with other business owners, and he brings that back to CDM’s clients.
How we work
You deal directly with Alastair. Every engagement starts with a call with our Director, not a salesperson.
- Construction first. We speak your language: scopes, takeoffs, variations, tenders and cash flow.
- Straight answers. If we’re not the right fit, we’ll tell you and point you to someone who is.
- Clear reporting. You’ll see which channels bring in enquiries and what each enquiry costs.
- You own your assets. Your website, content and ad accounts stay yours.
Talk to us
Based in Perth, WA, working with construction businesses across Western Australia and Australia.
Phone: 0498 202 445
Email: info@constructiondigitalmarketing.com
Hours: Monday to Friday, 8am to 5pm (AWST)
