Having a website is a great thing. You can turn your website into a very profitable business that can generate passive income. But buying a domain and getting your website up and running is not the end of it all. You must make sure to learn how to manage the website. Website management is important to make sure that your website operates and keeps working as usual.
WordPress is great and a perfect tool to keep up your construction business online presence. There are certain things that you should do in order to have a good number of conversions.
Website loading speed, user-friendliness, and other factors are key to ranking up your website on major search engines such as Google. You also need to protect your website from hackers and spammers, which might damage the productivity of your business.
You must set out daily and monthly tasks that should be fulfilled in order to make sure that the website is always up and going. Without these, your website might struggle or you might even risk a ban from major search engines which can really damage your business.
The Importance of Website Management
What is website management? To put it simply, website management is done by your management team. This team is responsible for managing content, keeping your website up to date, and adding products and services.
This team also makes sure your site it’s safe from hackers and grows the online presence of your construction business. But why is website management important? What can happen to your website if you don’t keep it safe and sane? Well, let me just tell you a couple of things that might just happen if you don’t properly manage your website.
- Error 404 – Your site has many, many links inside and if one of these links is broken, then your visitors will see an error 404-page pop up. Search engines don’t like erroneous websites with broken links and your rank might fall significantly because of this. Managing your website means getting rid of all the errors that your website might encounter. By doing this you also let your customers know that your company is reputable, serious and reliable. After all, no one likes to see an error page pop up.
- Broken Images – One of the most frustrating things for a user is a broken image. Almost every day, I open a page to read an article that I might find interesting. Then I find broken the most important in storytelling images or videos. Google likes sites that are user-friendly and if your website is not going to provide that kind of value for your readers, then we can predict bad news for your construction company.
- SEO Optimization – One of the best ways to rank up in search engines and have new visitors come to your website every day, is SEO. The construction business is always changing and with the different services out there so do the keywords. The website management team must research keywords consistently to keep up with the competition.
- Keep Your Website Functioning – By keeping your site functional and clean of spam your customers are happy and your business will just be fine. You will keep on to give your services and everyone else in the company can do their job. Your website is vital to your construction company. Make sure that everything is always functional and up to date.
How to manage the website or steps to manage the website?
Backup Your Site
Having your website backed up is very important in cases that your systems get compromised. It happens every day that websites get hacked. In fact, statistics show that almost 30,000 websites fall victim to malware every day. Did you know that more than 70% of America’s fall victim of cybercrime at least one time?
The numbers are scary and it can happen almost to everyone in the world. So in order to not lose everything you have, you must back up your site. Should your website fall under a cyber attack then you can at least recoup all the data, instead of starting over.
Monitoring
You need ‘eyes’ to keep the track of your site’s wellbeing. You must make sure that your site is always up to date and no fishy visitors are trying to do something behind your back. Your site needs to be upgraded frequently and often. We do this in order to maintain good performance and avoid downtime. Downtime can hurt the credibility of your business and the stability of your brand.
It is also an indicator showing that your website needs to upgrade. Maybe you need to switch your current hosting plan or sometimes even your hosting company. A monitored site is a secure one and thus your construction business can run just fine and as usual.
Daily Security Report
With the boom of the internet, online security is more vulnerable than ever. Malware, threats and hackers are everywhere and if they see that your website is rising more than ever, then they will try to own it. One of the most definite ways to prevent this from happening is by doing a daily security report that will you update.
This way you will know when something is truly wrong or when things are going just fine. Have your management team to perform a check every day or you can even have an automated security system that notifies you when a problem occurs.
Check For Theme and Plugin Updates
You must always find a new way to better your construction company and with it your site. The more you reinvent the way that your website looks like, the more search engines will rank it up. Downloading the latest plugin can really help with SEO and make sure that your website is ranked high. Maybe a new theme will attract more visitors and make things more interesting for your construction company’s clients. Upgrading these things will also make sure that your website is protected from security vulnerabilities.
Test Your Site On Different Browsers
Different browsers will give different performances for your site. Maybe Chrome will be faster on loading but won’t perform so well on images. You must be consistent on testing your website on different browsers to make sure that everything is ok and users are not having problems.
Remember that your users will access your site through different browsers and different devices. You must always keep up to date to assure that your user-friendliness rate is always high. This is important not only for the well-being of your construction business but also for the benefit of the user.
Most construction companies out there focus only on being good on one browser and they forget the rest. Thus their website does not perform very well on user-friendliness and their ranking might drop. Testing your website often on different browsers might make a huge difference.
Look After Marketing Strategies
A very important tool that is responsible for the conversion of your website is a marketing strategy. It happens almost all the time that companies fail to see that their strategy is outdated. This brings your company down and potential new clients fail to come across your website. You must avoid this by doing constant checks and having your management team contact your marketing team. The two should always be communicating in order to see what should be updated if social marketing is going well, or if everything is good with SEO.
On the other hand, you should always be searching for new ways to generate revenue from your website. Maybe your services aren’t the only thing that you can sell to your customers. Maybe you can use your website for ads and get paid per click. There are numerous ways to generate profits from a website, you just need to know which one fits you.
Continuous Optimization
Optimization must be a priority for your website. You should look at it as if it is the heart of your construction company. By always optimizing your website you keep it clean and you keep your rank high. This is important because when others Google about construction services, they should see your company on top.
A lot of effort and work must be done for this, but with patience everything is achievable. You might not have enough content or traffic to do this, but by posting more on your site, you increase the chances of getting more visitors.
Don’t wait until your site is up running and getting hundreds of visits a day to have it optimized. This is consistent work that assures your audience is always connected with you. You can use different tools online to optimize your site.
Regular Website CleanUp
Your website memory is limited. It’s never a good thing when junks build up on your website and then you have to clean everything together. This is why you should make sure that regular clean-ups are a must on your website. Because if you update your theme, and you install new plugins, your website is going to become slower over time. Regularly cleaning your website is going to remove all the old stuff from it like old themes that you don’t need anymore and old plugins that you forgot to deactivate.
Once these are removed then you can check the loading speed of your site. Your website is going to be a lot faster and is going to thank you. A faster loading speed means a higher rank in search engines and more users. No one wants to surf on a website that is slow.
Copyright Information Update
If you already have a nice website up for your construction company, with an authentic logo, you want to protect this with copyright. There are a lot of people out there who are more than ready to take your idea and copy it as their own.
Protecting your website with copyright, helps you keep the authenticity of your construction company. You must make sure to update copyright information every year. Your website is always changing and by the end of the year, it can look like a totally new one. Updating the copyright information will show that you are the legal owner.
Clients need to know if you are for real or not. The copyright sign is going to show that you are and therefore they will know for sure who they are dealing with. If you don’t update the copyright information, your clients might find your website unreliable.
Review Your Posts and Design
Designing a website is tough work that might require months of effort. But even after finishing the website, the design work doesn’t stop. Your management team must review the design consistently to see if there are any flaws present or what you can change in order to make the website as comfortable as possible.
Your posts will take up most of the space on your website. But posting several times a day can even cause some problems if you don’t review these posts often. If you want your website to be top-notch, you must always review your posts, seeing if the grammar is ok. Or see if there is any problem with the images. You never know what might go wrong and the only way to be sure is by constantly checking.
To Sum up
Website management is one of the most important things for keeping your construction company’s website up. It is not only about building a website. It is also about making sure that this website is up and running and everything is functioning. The steps mentioned above are very important for the well being of your site. In order for the company to thrive and have new customers.